Released on: June 12, 2008, 8:47 am

Press Release Author: JSW Media Group

Industry: Environment

Press Release Summary: Changing the world one soccer ball at a time? A Harlem-born
grassroots organization aims for change as they focus on freestyle street soccer as
a mode to bring about inner city development and social revitalization while at the
same time addressing environmental issues.

Press Release Body: Charlotte, NC - June 12, 2008 - Concrete2Green, LLC (C2G), a
grassroots organization founded in Harlem, New York and headquartered in Charlotte,
NC, is the Corporate Envoy of ground level social work for the excessively paved
21st century city . A maverick in community building, C2G utilizes futsal, the
international moniker for freestyle street soccer, as their vehicle for social
change. The company enters once abandoned fields of recreation in urban areas and
revitalizes them, giving cities safe, pristine Edens for play. C2G supports \"green\"
initiatives in the inner city, promoting healthier living while addressing
environmental concerns. The fresh locales serve as a central hub for the community,
culture and creativity, returning a sense of kinship and pride back to the inner
city.
C2G's co-founders, Akbar Majeed and Irvine Smalls, Jr., are revolutionizing not only
how soccer is perceived, but how it is played. The company's deeply held conviction
is that soccer is not just a sport; it is an approach to metropolitan altruism.
Futsal is a new concept to the American soccer enthusiast, and C2G assumes the
mantle of Ambassador, popularizing the international soccer phenomenon in the U.S.
"Outside of the obvious reasons why sports are good for youth, particularly inner
city youth (keeps them focus, provides structure, helps fight obesity and the list
goes on) our organization allows us to expose and attach them to the global
community," Smalls explains. "This will broaden their experiences, and let them see
that there are opportunities beyond their neighborhoods and the borders of the U.S."

C2G is about accessibility, stimulating a climate of inclusion where youth
(particularly those of African, African American and Latino descent) from
traditionally neglected communities are given the same opportunities as their
suburban counterparts. C2G will orchestrate the rebirth of soccer in order to level
the playing field in myriad ways. Via C2G's "GreenTop Initiative," the company
provides more than the opportunity to learn about the game of soccer; it will ensure
positive community involvement, encourage athletic activity and give children an
opportunity to learn about different cultures, opening a new world that extends past
their city block. For more information, visit www.concrete2green.com.


Web Site: http://jswmediagroup.com

Contact Details: Jameka Whitten
JSW Media Group
704-965-3297
jameka@jswmediagroup.com